Adam Levine is Coming Out with a Perfume

Adam Levine in Concert at 1Oak Nightclub in Las Vegas - January 13, 2012

Let me preface this post with a tweet Adam Levine made a couple of years ago:

adam levine fragrance tweet

Right.  Punishable by death.  Strong words Adam, right?   And now it’s time to eat them, because guess who’s coming out with a new celebrity fragrance.

You guessed it – Adam Levine.

Levine revealed the news to Women’s Wear Daily:

I didn’t want it to be another bulls–t celebrity fragrance that I was hocking, that I didn’t believe in,” he said in a phone interview with WWD. “At the end of the day, I can definitely say I wanted to change the perception of that. On paper, I’m not a fan of the [genre], but I got excited having conversations with ID Perfumes,” his fragrance licensee.

The benchmark he set for himself: “I wanted to do something understated and elegant — something that people I revere in that world, like Tom Ford, would do, and something I’d be attracted to. I like basic fragrances. I didn’t want to smell like a department store. And there’s an intimacy level that you have to think about. You don’t really want someone to smell you unless they’re really close to you.”

This bitch.  I imagine his perfume will smell like a combination of vinegar and water, because Adam is a certified douche.  He’s always being pissy about other celebrities while making himself seem above it all, like he’s some kind of special snowflake and not a sell out.  Note to Adam: you are the front man for Maroon 5 and a judge on The Voice.  No one considers you any type of sell out, because you’re music has always been shit.  No one considers you a musical genius either for that very same reason.  I mean, Maroon 5 is the very definition of  Top 40 and Adult Contemporary ‘no commercials for your workday’ type station.  So please, let’s drop the too cool for this shit act, because it’s not working and just makes you come off like a complete turd when you contradict yourself two years later.


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